And bring your blog’s email marketing strategy to the next level
Regardless of whether you are a full-time blogger, a hobby blogger or running a blog adjacent to your online business, if you have been in the world of blogging for a while, you would have surely heard a little something called ’email lists’ floating around the blogosphere.
You might have even heard that the true bread and butter of a blogger’s income comes from said lists, so taking the time to really learn how to grow your email list by utilising effective email marketing list building strategies is essential.
Love Me Some Stats Yo!
Now, I love statistics – I mean, who can get enough of fun little facts? – so, here is a couple of facts to really ignite your passion for email list building started…
According to Statista, as of 2017, there are 3.7 billion global email users, with this number predicted to grow to 4.1 billion users by 2021. So, if you think that email is a passing fad, you are sadly mistaken. But did you also know that your email list naturally degrades by approximately 22.5% each year? This is exactly why it is so vital to continue growing your blog’s email list and make up for all these dummies (joking!) who unsubscribed.
Unfortunately for you, simply placing an opt-in box on your website isn’t enough to create wonders and exponentially increase the number of people signing up to join your blog’s email list. In a world saturated with blogs, you will be slapped hard in the face with the harsh reality that too many people receive generic offers from other blogs trying to get them to join their email list.
“Sign up now to receive regular updates”
“Join our mailing list today”
“Click here to receive our email newsletters”
I don’t believe for a second that a single one of you have never been exposed to offers like the ones mentioned above.
Opt-in incentives have to be more enticing and exciting than
What Does This Mean For You?
So, in order to help you today, I will show you all the tips and tricks that every blogger and online entrepreneur needs to know in order to create 1) an enticing and powerful way to verbally convince potential money-spenders to sign up to your email 2) insider list-building tactics beyond the generic opt-in box in the sidebar that will guarantee to grow your email list in no time and let you begin to build an email list fast.
EMAIL LIST BUILDING STRATEGIES
On Your Blog…
#1 Create a Landing Page
Truth be told, if you direct traffic to your homepage, it probably won’t give you the best results.
This is simply because when there are too many CTAs (call to actions) happening on your homepage already, your reader will be sure to get distracted.
So, instead, one of the best ways to build an email list fast is to specially create a specific landing page that you can send traffic to.
A few options that you can use to create your landing page include…
I personally use Leadpages because it is quick, easy and offers a lot of great options for customization and it comes at the affordable price of as little as $25 per month.
The amazing thing about Leadpages is that it isn’t just used to build landing pages, it can also be used to host webinars, build sales pages, create Facebook ads (that actually convert!) and so much more!
Leadpages can help you to grow your email list by offering you detailed analytics which you can use to decide what is working and what isn’t. And, if you simply don’t know what is going to work best for you, why not A/B split test your different designs to see which converts the most for you?
Easier to use than Instapage, Leadpages allows us less tech-savvy individuals to create highly aesthetic, powerful and professionally designed templates within minutes! With a drag and drop feature, dozens of premade templates to select from and so many different features to incorporate into your design, talk about email list building made easy!
But as you can see, it doesn’t just make landing pages, it also offers amazing opt-in forms, multimedia lightboxes, exit intent pop ups, time delay pop ups, mobile-friendly alert bar and so much more! With Leadpages, you’ll never have to worry about a single ‘one who got away’.
#2 Use a Lightbox Plugin
As much as you don’t want to admit, sometimes, it doesn’t take an expert or a great deal of time commitment to build an email list fast. For example, this one company managed to experience a 99% increase in its subscribers after they added a simple, pop-over opt-in form.
#3 Shorten Your Lead-Capturing Forms
Even though it would be awesome to get as much information about your potential leads as possible, if you have too many fields that require them to answer, you might just end up scaring them off or even just simply boring them away. Therefore, reduce your opt-in forms to less than three fields.
After all, besides just their name and email address, any other piece of information can be gathered from them at a later time – once they have actually signed up to your email list and you can actually send them your best content ever!
#4 Have Opt-In Boxes Everywhere
Don’t just limit your opt-ins to the sidebar or the newsletter signup tab, sprinkle your opt-in boxes everywhere. From the end of blog posts to your ‘about us’ page, ‘contact’ page and your homepage, don’t give your visitors the opportunity to slip through your fingers before they even get to stumble on your subscription option.
Now, take this image below as an example. I have an placed a LeadPages opt in link to my FREE 21 Days to 100 Subscribers Roadmap for specially for you! So be sure to click on the image to check out exactly what a LeadPages opt-in page looks like while grabbing your FREE Roadmap along the way!
#5 A/B Test Different Campaign Copies
Sometimes, you might actually be doing all the right things to generate leads – a landing page, offering free content, using persuasive language, hosting a free giveaway etc. However, the problem why you might not be receiving as many email subscribers as you should be might simply be because the design or the copy itself just simply isn’t doing enough to convince people.
So if you want to know how to grow your email list in the most effective way possible, the best way to figure out which email marketing list building strategies work best for you is just simply to A/B test everything!
A/B testing, known as a split testing, allows you to experiment with different areas of your real estate email list building campaigns by creating different versions of the same content. Whether this means having different CTA texts, changing up your font, discovering what time you publish social media posts is most effective or simply rewording a few key phrases in your sales copy, sometimes just a tiny tweak can drive hundreds of conversions more.
Give it a go and you’ll find out how to grow your email list effectively in no time!
#6 Guest Blog
Write a guest blog for another website that caters to a similar audience and include a CTA at the bottom of it to encourage their readers to subscribe to your email list. In return, you can offer to let them write a guest blog for your website and do the same thing. Remember, sharing is caring – and there is enough room in your potential client’s inbox to have two emails!
However, if you are a health blogger and you don’t want to compete with another fellow health blogger, then try reaching out to a website hosted by an industry related to health i.e. fitness, yoga, clean eating, vegan, etc. and write a post on health related to their field.
This way, you can mutually benefit each other’s career while not feeling competitive with one another.
With New Content
#7 Offer a Free eBook
Want to know how to grow your email list?
Offer your potential email subscribers something that they want or need.
Create a high-quality opt-in incentive that contains valuable information and is just full on amazing. Nothing entices people to sign up to a mailing list more than a great freebie.
However, many other bloggers and online entrepreneurs are catching onto these effective email marketing list building strategies so a simple one-page report simply won’t cut it anymore. You need to offer something with substance like a free eBook, a comprehensive workbook or even gorgeously designed templates etc.
#8 Host a Free Webinar
While I haven’t yet used this strategy, I have heard nothing but praise about email marketing list building strategies that incorporate hosting a free webinar to encourage people to sign up to their email list.
Not only does hosting a free webinar work wonders to grow your email list, but it also allows you to present yourself as an expert in your field and keep you in the forefront of your audience’s mind. How nifty is that?
Remember to grab your FREEBIE. It’s a little gift from me to you! Let’s begin growing your email list together starting today!
#9 Create Amazing Email Content
There isn’t really a point typing into Google ‘how to grow your email list’ and following their advice to boost subscriber sign-ups, only to have the exact same number of people unsubscribing too.
If you want people to continue to stay subscribed and share your emails to their own followers, then you have to be sure to generate some truly remarkable email content. If you keep it entertaining enough, they will be sure to keep looking forward to receiving your emails and your blogger email list will continue to grow.
#10 Encourage Subscribers to Share Your Emails
If you include a CTA (call to action) at the end of each email promoting social sharing/forwarding to other email addresses, you will be able to try and persuade your subscribers to help you gain access to their friends, colleagues, and networks. So, if you want to build an email list fast, one of the best email marketing list building strategies to employ is to get those who already trust you to recommend you to people that trust them.
Check out this neat trick… If you add a “subscribe” CTA at the bottom of the email as well, people who receive your forwarded emails will be able to opt-in as well.
#11 Offer Different Types of Email Sign Ups
The recipients of the email will be much more likely to engage and open your email if the content that they receive caters to their specific interests. So, consider creating subscription options that allow people to sign up to receive content that is relevant to them.
For example, if you were a real estate blogger, your email sign up opt-in box could look like this…
Tick the Types of Email You Would Like to Receive…
- Real estate emails for buyers
- Real estate emails for sellers
- General real estate emails
- Real estate listings updates
- Property market updates
You can even further customize it by letting your potential clients choose how frequently they would like to hear from you i.e. weekly, bi-weekly, monthly etc.
People would probably be more likely to 1) stay subscribed, 2) want to enrol, 3) actually engage if they have some control over the types of content they receive.
#12 Create ‘Bonus’ Content
Sometimes people don’t want to immediately sign up to your email list even if you offer them a freebie simply because they don’t really know what they are in for. For example, are they going to continue receiving quality content or a whole lot of junk mail after they opt-in?
If you want to reassure your visitors and convince them to begin typing their email addresses down, you may have to offer them free content first. This is where you can utilize your blog to create an amazing blog post/article offering some killer beginner’s advice on a particular topic i.e. The Essential Beginner’s Guide to __________. Following from there, offer additional information with more ‘advanced’ advice which they can download after receiving it via email.
Soon enough, you will be growing your email subscriber list like crazy!
#13 Add a Hyperlinked Email Signature
If you are already in a natural email conversation with someone, by adding a hyperlinked email signature at the end of each email that you send can increase the chances of an email list sign up. Simply link your email signature to a landing page where they can sign up to your email list and receive more quality emails from you!
What better email list building strategy is there to skyrocket your email following than to continue nurturing your existing relationships?
Build your email list by getting your current email subscribers to refer new people to your email list by offering them an incentive/reward if they manage to give you an x amount of valid, confirmed and consent-backed email addresses.
Via Social Media Marketing
#15 Promote Your Freebie
If you really want to maximize your email list building efforts, don’t forget to promote your email list on all available channels.
Using your social media account, promote your freebie (i.e. the eBook you’ve just created to your social media followers that requires them to give their email address to redeem) and be sure that you add social sharing buttons to the landing pages/thank you pages so that you can encourage your leads to promote your offer with their own following.
#16 Collaborate and Offer a Free Giveaway
In order to build an email list fast and grow a dedicated following, it might be an awesome idea to collaborate with someone in a field related to yours and offer a free giveaway if they sign up to one of your email lists and one of theirs!
Promote this on social media and utilize social media marketing tools such as Facebook Ads, special Instagram/Twitter hashtag and get as many people to notice it as possible.
It’s a win-win!
#17 Use a CTA on Your Social Media Pages
Using a CTA can be a very powerful marketing tool. Here, the value in this email marketing list building strategy lies within the destination – simply make sure that you link your social media page’s CTA button to a landing page that needs them to give their email address to have access to an invaluable resource.
Before you go, be sure to grab your FREE Roadmap to 100 Subscribers! It will help outline a step by step guide for you to follow to grow your email list and begin making money blogging starting from today!
I hope that this comprehensive guide on how to grow your email list will give you a few fresh new email marketing list building strategies to take away!
I promise that you’ll be absolutely blown away by what a massive impact it could have for your email marketing and business success.
If you have any other email marketing list building strategies on how to grow your email list fast and effectively, drop a comment in the section below and let me know! I’m always keen to know more!
Please note that this blog post has used affiliate links. However, by using them, you are not charged extra. Rather, what happens is that if you do use the affiliate link, I will be given a small commission of the sale from the company involved. Thank you very much for all your support – I really appreciate it (and you!)