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How to Understand Google Analytics & Increase Blog Traffic

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I can’t begin to express how important Google Analytics is with so many online businesses, blogs and websites. This handy tool will help you know all the important fact such as how many people visited your site last week? How much revenue did you generate? These valuable pieces of information have proved to be very useful to me (and pretty much every other blogger out there) in me increase my market share, curving out my geographical niche and which pages get the most number of readers interested. So it makes total sense that having a good grasp of the Google Analytics basics and knowing how to read Google Analytics data is so important in building your success as an online solopreneur!

Today, the Internet has become a way of life for people all over the world. The global market is huge but for you to take advantage of this market you must have the statistics and the figures so as to understand your customers. Most if not all businesses have an online presence, however, that isn’t enough. As a business/blog owner you need to know whether your site is working for you and if it reaching your target audience. That’s where Google Analytics becomes invaluable. All the elements and statistics of your site are available on Google Analytics (which is totally free to use!)

Below are some ways in which understanding Google Analytics data can help you grow your business and increase your market share. So cheers to the success of your business!

* Please note that this information is not endorsed by Google itself, and is simply a guide to help anyone who is searching for more information about Google Analytics.

how to understand google analytics, understanding google analytics, increase blog traffic
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How to Understand Google Analytics and Increase Blog Traffic

HOW TO READ GOOGLE ANALYTICS AND INCREASE BLOG TRAFFIC

Understanding Google Analytics Data #1: Page Speed and Audience Reaction

Knowing how to read Google Analytics means that you can take advantage of this handy tool. Being aware of the bounce rates (which refers to the rate at which your visitors view a single page and then immediately leave your site) will help you discover how long your visitors browse around your site. When visitors leave your site after only viewing a single page, this can be interpreted as …

  • Your site is cluttered
  • It is confusing
  • There is no clear call to action to promote a conversion i.e. sale or subscription to email list etc.
  • The visitors coming to your website aren’t your target audience so they aren’t very interested in your products
  • They can’t find what they are looking for

Knowing how to understand Google Analytics can help you in the following ways…

  • Pinpoint the areas where you need to improve
  • Understand why even though your site has visitors your sales/sign ups/conversion rates are still low

To get full use of this aspect of Google Analytics, go to the LHS side and click on Behaviour.

Click the image above to grab your FREE Checklist of Traffic Boosting Blog Post Ideas

Understanding Google Analytics Data #2: Which Products/Services are Your Customers Searching For?

This is especially important if you have a wide range of products/services. Knowing how to read Google Analytics and discovering what your most successful products/services are and the demographics behind those who purchase your products/services will help you to identify your audience’s characteristics and which products/services you should be placing the most emphasis on.

For example, if you are a freelance graphic designer, do the majority of your potential clients like looking for your branding services or your web design services? Really understanding your audience inside out and back to front will let you really provide services/products that best suit your audience’s needs!

Simply head over to the LHS sidebar and click on Conversions

How sweet is that?

how to understand google analytics, understanding google analytics, increase blog traffic
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How to Understand Google Analytics and Increase Blog Traffic

Understanding Google Analytics Data #3: Rate of Conversions

Another one of the other many other Google Analytics basics is to be aware of is discovering how many visitors come to your site and the percentage of those resulting in conversions. Knowing how to understand Google Analytics in this department is super important to your business because…

  • It helps you know whether you are tapping into your niche market.
  • The attractiveness of your products/services
  • The effectiveness of your marketing efforts. If the percentage of your conversions has increased then that means your marketing campaigns are effective.

Essentially, you want your conversion rates to be as high as possible!

Understanding Google Analytics Data #4: Demographics of Your Visitors 

One of the most important things that any good solopreneur or blogger should be able to do when it comes to running a successful business is being able to pinpoint exactly what your audience is like.

So get your detective gear on and begin sleuthing around Google Analytics to discover information about your audience such as their gender and age.

Being able to know how to read Google Analytics is a real skill because by doing so, this can offer valuable insights into your customers that can help you tap into an entirely new market that you might not have previously considered!

It has the power to ‘literally’ open a whole new world.

Simply go to your LHS sidebar and click on Audience

Click the image above to grab your FREE Checklist of Traffic Boosting Blog Post Ideas

Understanding Google Analytics Data #5: The Most Popular Links on Your Website

With the numerous links and affiliates that online businesses use to drive traffic to their websites, it can get confusing keeping up with where the traffic is coming from. That’s where knowing how to understand Google Analytics come in handy. This Google Analytics tool give you concise reports on which websites drive traffic to your site or if you have affiliates, which ones are most effective.

Google Analytics will also show you which social media websites are bringing in the most traffic. The impact of the social media can be super high on businesses and one of the many Google Analytics basics include some data that shows you which social media platform your visitors found you from.

Being able to know how to understand Google Analytics in this instance is crucial because

  • You will know where to focus you advertising budget
  • Reduce waste by only focusing on the links that drive traffic to your website
  • Besides pinpointing links driving traffic to your site, Google Analytics will also show you which ones actually result to a conversion.

To find out which pages drive the most traffic to your site, click on Behaviour > Site Content > Overview

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How to Understand Google Analytics and Increase Blog Traffic

Understanding Google Analytics Data #6: Your Most Popular Keywords

Learning how to read Google Analytics just wouldn’t be complete without knowing how to access key information such as which keywords are bringing you the most traffic.

Being able to know how to understand Google Analytics and seeing which keywords are raking in visitors to your website is so important because it lets you know whether your SEO strategy is working out or if you need to adjust it.

For example, have the SEO keywords that you picked brought visitors back to your site? If you’ve noticed that certain keywords work better than others, you can use them to develop SEO strategies. You can emphasise these keywords in your blog posts so that your site appears when those search terms are entered.

To find out your most popular keywords, click on Behaviour > Site Search > Search Terms.

Understanding Google Analytics Data #7: Repeat Visits and New Visits

Is your website gaining new visitors? Losing old ones? Simply click Audience > Behaviour > New vs. Returning to find out exactly how well your business is growing.

Because returning visitors = happy visitors and new visitors = increasing growth.

So, knowing how to read Google Analytics and finding out how many visitors you are retaining and whether or not your business is gaining any new visitors is super important if you want to find one of the best means of your business’ growth and direction.

Understanding Google Analytics Data #8: When is Your Audience the Most Active?



Understanding Google Analytics Basics #8: When Do Your Users Visit?

Understanding how to read Google Analytics is a real skill because it allows you to tap into data such as what time of the day your visitors are the most active and how much time they spend on your site. This is super amazing because…

  • If you are rolling out a new product/service you will know the best time to launch it when you can capture a large online audience.
  • When you have discounts and offers, you can determine the best time and days to interact with your audience
  • For a blog, more time spent means that the content on your blog is interesting and that visitors are also reading other links embedded in your post.
  • Less time spent could also be good news to secure websites such as banks. It ensures tighter security when visitors finish their transactions quickly and leave the site.

To find out when your audience is the most active, go to the LHS sidebar, click on Home and scroll down until you find ‘When Do Your Users Visit’

Understanding Google Analytics Data #9: Mobile Traffic Behaviour

With the ever increasing use of mobile phones to access the Internet means that many more people have access to the Internet these days. In fact, research has now shown that the majority of Internet searches are actually made on a mobile device!

Being able to take advantage of mobile technology has become increasingly essential for growing businesses and those who know how to understand Google Analytics will be able to interpret this statistic and discover how mobile-friendly their website really is.

Simply click on Audience > Mobile > Overview for more information about your audience’s mobile behaviour!

how to understand google analytics, understanding google analytics, increase blog traffic
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How to Understand Google Analytics and Increase Blog Traffic

Understanding Google Analytics Data #10: Find Out Whether a New Product/Service Will Be Popular

If you know how to understand Google Analytics, this piece of data will enable you to expand your product/service portfolio. You can use this information to test a new product/service and see how it will perform with your customers and if it does well you can offer to your audience!

Even though I have only recently got into Google Analytics, it has definitely played a large role in the growth of my online endeavours.

It has helped me to create customized strategies surrounding my online efforts and has given me a great deal of insight into how visitors are finding and interacting with my site. I really hope that my take on the various Google Analytics will be helpful as you attempt to navigate the complicated world of online businesses or blogging.

To discover, go to Conversions > Ecommerce > Product Performance.

Click the image above to grab your FREE Checklist of Traffic Boosting Blog Post Ideas

Nice! Good job for getting through my top 10 go to Google Analytics hacks to increase blog traffic. Be sure to grab your copy of the free checklist of traffic boosting blog post ideas to compliment this article so that you can begin driving your ideal audience straight to your front step.

Tell me, do you have any tips on how to understand Google Analytics? Or can you think of any other must-know Google Analytics basics that I’ve left out? List them in the comment section below – I’d love to read ’em all!

* Please note that this information is not endorsed by Google itself, and is simply a guide to help anyone who is searching for more information about Google Analytics.

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