If you’ve stuck around for long enough, you would know that in many of my blog posts, emails and so on, I discuss a lot about how to monetize your blog.
For example, in the past, I had earned a snazzy living as a freelance writer for 5 years, dabbled in eBook selling and affiliate marketing and let me tell you, all of these things have definitely been important to the growth of my business, but they were definitely not the root of my business.
Rather, knowing how to write a blog post that makes money has been the core of every one of my business endeavours. For example, blogging and creating content has been able to help me earn money from a wide variety of income streams such as…
- Creating a successful freelance writing hustle
- Selling eBooks in a variety of niches on Amazon
- Earning money through affiliate marketing
- Selling digital products
My blog(s) has also been like my baby – the adorable thing that never ceases to pleasantly surprise me every time a new milestone is hit. Simply put: I believe that every single online entrepreneur – regardless of what niche you’re in, should have a blog of your own!
However, with all that being said, starting a blog that makes money isn’t as easy as just uploading some words onto the internet and crossing your fingers that somebody will miraculously come across it and buy something from you. Instead, starting a blog that makes money requires a strategy – and a good one at that!
So, to help you on your journey to actually monetize your blog to the max, I have written up a blog post on how to write a blog that actually makes money!
Why Is Blogging Important?
Don’t listen to the lies that blogging is dead.
It is far from it.
In fact, if blogging had a pair of legs, it would be bouncing up and down on a trampoline right now.
So, why is it important to start a blog if you want to make money online? Well…
- Blogging will help you to build your audience and grow your audience.
- It will help you increase sales, monetize your blog and build trust with your audience.
- Having a blog will grow your traffic, skyrocket engagement and let you have a platform to build your business on.
With all the reasons that I have mentioned above, I believe that blogging is a necessary ingredient to grow your audience and create a money-making online business – regardless of your niche and industry.
Imagine having a website where you had six static pages: home, about, products, contact, disclaimer, terms. Then imagine having a website where you had an active blog.
If you had a static website with no blog, you will only have 6 chances to rank on Google and direct traffic to your website. But if you had an active blog, you would have more chances to rank on Google for keywords and direct traffic to your website.
This in turn shows that if you want to make money online, blogging on a consistent basis is a necessary ingredient.
So in order to help you earn money online, I will be teaching you exactly how to write a blog post that actually converts. And specifically, how to excel in it so that you can grow your traffic, grow your email list and make money blogging.
But before we get onto our post for the day, remember to grab your FREE copy of my poppin’ 30+ page Blog Business Plan Workbook. It has been designed and crafted to help you make monetize your blog to the max so that you can begin making money doing exactly what you love – blogging!
Ready, set, let’s blog!
Step by Step Guide on How to Write a Blog Post that Makes Money
1. Brainstorm Your Butt Off
Before you even begin writing a blog post, you should be brainstorming ideas for your blog post.
- What blog post topics will you be writing about?
- Do these blog post topics have money making potential?
- Will your blog post be able to increase traffic, lead audience into a sale funnel, increase sales, make you stand out as a leader in your niche?
- Does your blog post actually bring some kind of benefit to your readers and help them solve one of their ‘pain points’?
Don’t feel like you have to be exceptionally selfless when it comes to running your blogging business.
Writing a blog post that both helps your readers and acts to monetize your blog is possible!
But yes, for sure! You can certainly still be writing blog posts that’s just for fun and doesn’t relate to your blog monetization plan. However, doing this will be helping you to grow your personal pleasure and hobby, not helping you to make money blogging.
How to Come Up With Money Making Blog Post Ideas
It is easy to come up with blog post ideas.
It is not so easy to come up with money making blog post ideas.
Similarly, writing a blog post is easy.
Writing a blog post that makes money or has monetization potential is not so easy.
Before you get started writing a blog post, you need to spend some time dwelling on which blog post topics will perform well on your website and bring you the results that you are after.
And here is how…
#1 Google Analytics
This handy tool is an absolute must for every single blogger out there. Check Google Analytics for topics that seem to do well on your site.
Simply go to the LHS sidebar click on Behaviour > Site Content > All Pages and see which of your current blog posts are performing the best.
This way, you will have a better indication of the types of blog posts that your audience enjoys seeing and what they would most likely appreciate to read more about.
You can also go to Behaviour > Site Search > Search Terms to see which search engine results your readers and using the most to reach your content. This in turn will give you a bigger picture on what kinds of topics you should be covering more of on your blog.
To learn more about Google Analytics and how you should be using it as a blogger, read my guide here.
#2 Create a Survey
What better place to begin than to go to your audience themselves?
Consider asking your target audience what they would love to see more from you and begin writing blog posts that helps satisfy their cravings!
Don’t know where to find your ideal audience to ask? Go…
- To your existing email list
- Create a blog post for your existing readers to answer
- Find them where they would typically ‘hang out’ i.e. Facebook groups, Twitter chats etc.
Create a spreadsheet of your replies and responses so that you can have something easy to refer back to when you need to come up with ideas for future blog posts.
#3 Google Adwords Keyword Planner
But how do you actually know which of these blog topics that you’ve come up with so far will actually grow your traffic, increase your sales and build your business?
Well, what you want to essentially do is to find out which of these topics are ‘in the red’ right now and are actually being searched for.
To solve this issue, I highly recommend that you use Google Adwords Keyword Planner which is a totally free SEO tool that can help you find the keywords that people are searching up regularly.
As an example, in Google Adwords Keyword Planner, I had typed in “graphic design” (assuming I was a graphic designer). These are just a few of keyword suggestions that popped up…
Essentially, what you want to keep your eyes peeled out for are keywords that have a low (preferably) or medium level of competition and a decent amount of monthly searches (if the monthly search volume is too low, this is likely indicative that there is simply too few people searching up this keyword/phrase).
So, using the example given above, which keyword do you think I would recommend?
If you thought ‘graphic art’, you’re absolutely right! It had both a higher monthly search volume and a lower level of competition compared to the other results (i.e. less people to compete with to vie for the top ranking spots on Google)
My Best Tip: Use a good mixture of both long tail and short tail keywords. Long tail keywords are keyword phrases that are 2+ words in length. For example, don’t use ‘travel’ as your keyword because it is far too broad. Instead, get a little bit more specific with your keyword phrases if you want the best chance of ranking higher on search engine results.
Pro Tip: Use long-tail keywords, which are 2+ words in length. I would not target the word “Graphic” or “Design” because it’s way too broad. Get a bit more specific with your keywords in order to rank higher in search engines.
2. Outline Your Blog Post
Once you’ve got your blog post idea and the keywords to go along with it, it is time to begin outlining your blog post content.
This won’t just help streamline your entire blog content creation process, but it will help you to ensure that your content is projected in an organized and cohesive manner. PLUS, it also aids to make sure that you only include relevant, actionable material in your blog post. No fluff. No filler.
Writing a blog post is more than just creating a light, fluffy read. Instead, make it strong, impactful and a complete goldmine of helpful information. So, aim to outline enough points to be at least over 1500+ words whenever you can!
In fact, for research on this article, I found out that the average word count for the top ranking search results on Google is approximately 1,890 according to Backlinko.
So naturally, if you want to have the best chances to really get your content out there and have the most number of eyes staring into it’s soul, you will have to flesh it out and make it stand out!
If you are feeling stuck for blog post ideas that will draw in the readers, be sure to click to grab your FREE checklist of traffic boosting blog post ideas! Because without good content, there will be no traffic. And with no traffic, you won’t be able to make money!
3. How to Write a Blog Post that Stands Out From the Crowd
Asides from creating content that is > 1,500 words, you should consider doing some of the following things to make sure that you are writing a blog post that is going to stand out from the crowd!
1. Make your content READABLE
There is absolutely nothing more tiring that reading a blog post that seems to drone endlessly until the point the blog post looks more like ants on a screen than actual words themselves!
One of the key steps on how to write a blog post that people will actually read is to make your blog post readable.
I know, what a shocker!
Writing a blog post is more than words on a screen. It is also the presentation of those words on the screen.
So, take the time to do the following things to make sure that your blog post is easily digestible for your readers…
- Shorter paragraphs
- Bullet points
- Big, bolded headlines
- Have links in a different colour
Do all of these things and trust me, you will make yourself a much more readable blog post that your readers will love!
2. Make your content ACTIONABLE
Have you ever been baited to click on a headline that looks enticing enough, but you find out soon enough that it’s interest factor stops right there.
There is so much fluff on the internet that simply isn’t helpful.
For example, if someone was struggling with weight loss, it isn’t helpful to just give a list of things to do like…
- Reduce calorie intake
- Eat healthier
- Be more active
These are all things that anybody with common sense (which is 99% of the world) can figure out on their own.
No, rather, the difference between writing a GOOD blog post as opposed to writing a blog post full of fluff is not just telling someone what they need to do, but exactly HOW they should be doing it!
So, using the weight loss example, instead of saying ‘eat healthier’, this health blogger could be saying something like ‘eat healthier by checking out the nutritional content on food packages i.e. look out for the trans fat percentage which will show you… etc.’
Much more helpful!
It is far superior to leave your readers feeling fully equipped with the necessary steps that they’ll need to take to achieve their goals than just simply inspiring them.
4. Maximize Your Blog Post’s Traffic Potential with SEO
Remember how in step one you picked out a keyword?
Well, picking out a keyword/phrase is much more than just simply helping you come up with a blog post topic. If you choose the right keywords to rank for, you will be able to increase your blog’s visibility by ranking higher in search engines and thus raking in more email list subscribers and happy potential customers!
So, to really squeeze maximum SEO potential out of your blog post, here is a list of the following places you should be placing your keywords…
- Your SEO title – even better if you put it right at the beginning of it!
- Your blog post URL
- Throughout your blog post content
- In your blog post content’s headings and subheadings
- Your image file names
- In the ALT text of your images
- Your meta description
Before you get over eager and hit ‘PUBLISH’ you might want to do a final sweep over your blog post to see whether or not you have really maximized your SEO potential.
In general, taking the time to SEO your blog post will pay back traffic ten fold, so if you want to know the secret on how to write a blog post that actually gets read, it would be to invest an extra 10-15 minutes sorting out your SEO habits with each blog post!
Remember better SEO = more traffic = more subscribers = more sales!
How nifty is that?
Now, click to grab your FREE copy of the SEO Blog Post Checklist to help you rank higher in search engine results, begin seeing blog traffic and actually start making money with each blog post!
5. Introduce Your Readers to Your Sales Funnel
Ultimately, your main goal with writing a blog post is to send potential ideal customers into your sales funnel.
It isn’t enough just to have bucketloads of people visiting your blog because when all these ideal customers have no where to go after reading your blog post, they’ll soon forget you and your blog.
So really, what you would want to do is to do what you can to make more sales and send you on a path that will have you spiralling towards success!
And how do you achieve this?
Well, yes, the first thing is to attract traffic. But the second thing that you need to do straight after is have them join your legion of loyal subscribers so that you will have a pool of potential customers who you can regularly pitch products and share your value with!
So how do you go about converting blog readers into potential customers? Well, you should be doing as many of the following things as possible…
1. Writing blog content that your ideal customer would be interested in reading about
For example, if you are a mommy blogger and your ideal audience is a group of 25-40 year old mothers, then you should probably consider writing blog posts that will appeal to them such as ‘7 Kickass Ways to Pack Healthy Lunches for School’.
While writing a blog post on ‘How to Decorate Your Kitchen’ might be of interest to some 25-40 year old mothers, that probably isn’t the best representing blog post to attract them.
So, when trying to attract your target audience, be sure that you a) write blog posts with keywords/phrases that they are searching for and b) contains information that is more than just inspirational i.e. you include actionable steps for them to take.
2. Grow your email list
Once you have completed the step above, you should begin thinking about how you can go about using your blog post to grow your email list.
One of my favourite ways to do this is via content upgrades.
A content upgrade is a piece of content i.e. a worksheet, eBook, cheat sheet etc. that your readers can download that will supplement the blog post. Your readers will be able to gain access to this content upgrade if they provide you with an email address in exchange.
For example, for this blog post, I am offering this content upgrade which you can download right now!
This is seriously an awesome list building strategy because not only will you be able to grow your list, but you know that the people that you are adding onto your list and people who are genuinely interested in your niche (considering the fact that your blog posts and content upgrades are related to your business!)
Don’t feel shy about pushing your freebie opt-in to your readers. In fact, I highly recommend that you do it several times throughout your blog post because sometimes, it takes a few times of seeing an enticing offer before your readers will opt-in!
3. Having a sales funnel ready after someone opt-in to your email list
Yes, it is super important to grow your email list with an audience full of your target audience. However, being able to actually turn those email subscribers into raving fans and customers is a completely different matter altogether!
For example, make sure that you offer quality emails to your email list, Just like how you shouldn’t be writing a blog post without a purpose (at least most of the time!), you should be making sure that every email that you send out serves a purpose.
Create email content that…
- Grows your audience’s trust in you as an authority figure in your niche
- Is unique i.e. can’t be found anywhere else on your website
- Serves to build your reader’s hype around your products/services
- Generates a sense of intimacy between you and your subscriber
To help you out, click to grab your FREE 21 Days to 100 Subscribers Roadmap. This will detail step by step exactly what you need to do to begin skyrocketing your email subscribers and create a legion of dedicated readers and future potential buyers!
Wheeew! Hey you! That’s 3300 words that you’ve read there pal! I seriously hope that you now know how to write a blog post that makes money, grows your traffic and skyrocket ‘em sales!
Want to chat? Have a burning question on how to write a blog post? Let’s talk it out! Drop a comment in the section below!
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